Creed X offers comfort and a secure grip with the Evolve Soft Touch Knob, a Strong Arm one-piece aluminum handle and a silky smooth 6 disc carbon drag system. Precision Japanese Hamai cut gearing elevates tolerances, resulting in a smooth retrieve. The sturdy Air Foil carbon frame lays the foundation of a strong, yet light reel. Increased frame rigidity maintains gear alignment during high torque situations.
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A spinning reel that’s built to land you more fish without taking a bite out of your pocket book. The HTS frame, rotor, and handle make this reel light and unyielding when it comes to helping you tame every species.
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Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish catchin’ square bill ever.
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The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern construction for maximum casting distance and accuracy, improved durability and versatility – and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.
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The CountDown® Elite harnesses over 80 years of lure making craftmanship into a premium balsa lure. It features the legendary controlled slow-sinking method of the original CountDown®. The new CountDown® Elite is built with a modern construction for maximum casting distance and accuracy, improved durability and versatility – and a flutter on the drop. The color patterns combine metallic plating, HD printing and new designs, bringing the look to a totally new level.
The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family. Ultra-thin polycarbonate lip digs the bait down quickly to desired depth. Swimming with a side-to-side action only balsa crankbaits can achieve, the DT cranks deep, yet pulls with ease. Perfectly weighted to rest in a “quick-dive” nose down position allowing for immediate descent to desired depth, the DT® can be easily cast 150 feet. Simply put, the farther the cast, the longer the bait stays in the strike zone. It’s the most effective way to cover more water and catch more fish. Internal baritone rattle is tuned for best sound performance. Premiere finishes in all the right color patterns, finished with 3D holographic or painted eyes. All come with premium VMC® black nickel hooks. Each lure is hand-tuned and tank-tested to swim perfectly right out of the box.
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The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the market. Made from the top seven percent of balsa wood, this consistently perfect wood combined with carefully placed internal weights, tapered fuselage and thin tail design creates the ultimate crankbait action, found only in the DT family.
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The Fat Rap® has a well-earned reputation for taking finicky fish. When crankbait anglers encounter open water and weary fish, they reach for their lightweight outfit and tie-on a Fat Rap. The tight swimming action of this balsa lure perfectly imitates the motion of fleeing shad, drawing instinctive strikes when nothing else works. Deep diving, the Fat Rap® retrieves with minimal drag for effortless fishing. Super sharp VMC® black nickel hooks. Hand-tuned and tank-testing ensures perfect swimming action right out of the box.
The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system. Long-casting with variable running depth.
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The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system. Long-casting with variable running depth.
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The Rippin’ Rap features a lipless, tall body profile designed to crank, swim and rip. Hard vibrating action accented with loud, distinctive BB rattle system. Long-casting with variable running depth.
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Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil Exo features printed scales and a new 3D holographic eye. The lure comes in six unique exotic fish patterns and is equipped with heavy-wire split rings and extra-tough VMC® treble hooks for taking on monster-sized fish.
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Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless-steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil features printed scales, a new 3D holographic eye, and comes in 12 fish-catching freshwater colors.
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Precise Design – Xtreme Action! Inside the Precision Xtreme Pencil’s durable and through-wired plastic body is an internal weight system that makes the lure one of the best-casting baits in its category. The internal weight doubles as the Dual Frequency Knocker: as the weight slides along the internal railing, it hits a durability-increasing plastic pillar and a stainless-steel weight in turns. This results in a sequence of high and low pitch, attracting fish from near and far! The extremely detailed Precision Xtreme Pencil features printed scales, a new 3D holographic eye, and comes in 12 fish-catching freshwater colors.
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X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.
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X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big game fish worldwide. Big water patterns compliment the X-Rap construction standards – textured translucent body, internal holographic foil, 3D holographic eyes. Built saltwater tough with 3X split rings holding 4X VMC® Perma Steel hooks. Some models feature colored lip for added attraction.
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