The good quality leader can make the difference between landing or loosing a fish. Why skimp on a leader when its the last connection between you and the fish?Our Ultra Strong leaders are made from the best quality nylon available, giving you the confidence you need.
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When you absolutely have to get a bite, use the YUM Finesse Worm. The Finesse Worm can be used on a shakey head, Carolina rig, drop-shot or the newly-popular Neko rig to catch highly-pressured fish. It works equally well in clear or stained water. The slender body and bulb tail respond with exaggerated action to the slightest movement of the rod tip.
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The Break’N Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure. This 5-inch jerkbait is available in 10 colors.
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The claws on a crawfish are always moving. Likewise, the claws on the YUM Craw Chunk are oversized yet thin, with thicker, ribbed ends so they undulate with every movement of the rod or smallest breath of current. They’re attached to a realistic, meaty body perfect for use as a jig trailer or for flippin’ and pitchin’ on a Texas rig.
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The Craw Papi is durable, yet velvety soft to the touch. It has one of the most realistic shapes of any slim profile crawfish imitation. The natural, oversized pinchers are filled with action. Because the Craw Papi features a solid tail, it makes a great jig trailer and can be equally effective on a Carolina or Texas rig.
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The YUM CrawBug is nature recreated. This bait is designed with three dimensional features never before seen in a soft plastic lure. Amazingly realistic detail, a specially designed hollow body and super-soft texture combine to imitate a fleeing crawfish perfectly. Flip it, rig it or jig it. This bait does its job.
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The YUM Dinger deserves the reputation as a versatile lure that catches bass whether they’re feeding or not. In fact, no other lure style gets inactive fish to strike like the YUM Dinger. The Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches fish when other lures fail.
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The YUM Ned Craw is the most realistic craw for Ned rig applications on the market today, thanks to a lifelike defensive posture while at rest or dragging along the bottom
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The classic Ned style stick bait just got supercharged with the YUM Ned Dinger. We developed a model with the perfect size and attributes to attract even the wariest of bass to take a bite.
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Craws, stick baits, creatures are all great options for the Ned rig, but how about a minnow that stands on the bottom to mimic a baitfish feeding? That’s exactly what you get with a YUM Ned Minnow
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The 3.5” Pulse was created to impress the needs of finesse fishermen with a swimbait that mimics the swimming movement of baitfish better than any before it. Perfect for when bass are feeding on small bait or highly pressured fisheries. Fish with a YUMBrella Flash Mob Jr. to mimic a school of bait fish.
The YUM Pulse is a 4.5” solid-body swimbait that features a hard-thumping tail and ribbed body that provides a dynamic swimming action which triggers a significant rolling action whether retrieved at high or low speeds. This unique ability to be fished with any speed provides extreme versatility in rigging and retrieval applications. It can be used on swimbait hooks, YUMbrella rigs, jigheads, belly weight hooks, Texas Rigs or as a trailer for swimming jigs, bladed jigs or on a spinnerbait.
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The YUM Ribbontail worm is a curlytail with a difference. The curl is longer than most, providing more swimming action than other similar worms, and the solid body takes the abuse of multiple bass without tearing.
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YUM Attractant means strong attracting power. Super-charge any soft plastic bait with YUM Attractant. The 4-ounce bottle’s design allows for easy storage and extreme accuracy.
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The Swim’N Dinger is a heavily salted, slow-sinking bait with a swimming-action paddle tail that swims with an exaggerated side-to-side action. The design of the Swim’N Dinger allows this bait to swim during the retrieve and while it’s slowly sinking on a weighted Texas rig. Two sizes and 6 pro-selected color patterns are available.
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The YUM Swim’N Grub is an excellent all-around grub that can be fished in multiple conditions. The ribbon-like swimming tail provides enticing action. Varying retrieval speeds will showcase either a fast and frantic action or a curiously slower and fluttering action. Combined with a durable ribbed body, the YUM Swim’N Grub’s larger presentation will be increasingly attractive to bigger fish.
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The SWURM has its big eye on fish. This unique, wide, thin soft-plastic jerkbait glides and undulates when twitched on a weightless Texas rig or jighead, and catches everything from bass to redfish. Two sizes are available and in color patterns designed for both fresh and saltwater.
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A hard U-shaped tail lets the Thump’N Dinger pull double duty as a regular Texas-rig worm or a tremendous swimming worm. The Thump’N tail adds a panicky swimming action and produces a vibrating, thumping signal that bass pick up with their lateral lines.
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The Tip Toad was built to take over the buzz frog game by combining multiple features. The realistic design of the Tip Toad allows it plane
quickly. The precisely-placed tails and feet provide maximum water displacement which creates a unique sound equivalent to fleeing prey. Rigging the Tip Toad is as easy thanks to the hook bend placement notches that perfectly fit a 4/0 or 5/0 frog hook.
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The Wooly Bug has it all – great action, big water displacement, enticing glide, bass-catching profile and the most effective attractant on the market. The total package creature bait is fantastic flipping, pitching or simply bumping bottom on a Texas rig for largemouth and smallmouth bass.
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The Zippo Big Five Leopard Head Lighter features all-metal construction and a windproof design, ensuring reliability in any condition. This genuine Zippo lighter produces the iconic “click” sound, signaling its quality. Refillable for a lifetime of use, it works best with genuine Zippo premium fuel, flints, and wicks (sold separately). The striking leopard head design adds an element of style, making this lighter a perfect accessory for collectors or outdoor adventurers. Experience both elegance and functionality with Zippo.
The four-inch Dead Ringer is a masterful take on the original ring worm, with segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist.
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The diminutive and subtle Double Ringer looks simple, and it is, but this ringed assassin is deadly on fish that want a quick darting action in a small package. Put it on a Carolina rig or a dropshot, or fish it weightless around grass, and when one side gets torn up from catching too many fish, just flip it around and start over.
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The Mini Lizard is a finesse option that packs a big punch, putting the worst enemy of a territorial fish in a compact package. Fish it on a downsized Texas rig, a shakey head, or even a Carolina rig when the bite gets tough, and don’t forget about it when a big spawning sow turns up her nose at everything else.
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At first glance, the Tab Tail Grub resembles the Fat Albert, but upon closer inspection you’ll see that its flappy curl tail has a slight “tab” on the end that produces the “dragging” effect of a crippled baitfish. Bass charge in for the easy meal.
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The six-inch Dead Ringer is a masterful take on the original ring worm in a larger size. It still features segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist.
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The eight-inch Dead Ringer is a masterful take on the original ring worm, in a package that’ll tempt the biggest bass in the lake. It features segmented rings that trap and hold water for a presence far greater than its small body. The addition of a curly tail that flutters on the fall and when twitched is often too much for bass to resist.
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In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when you fish anywhere else. This bulked-up package moves water, attracts fish from a distance, and aggravates the biggest bass around into biting.
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The most versatile creature bait on the market, this four inch package of dynamite has tails, wings and arms that slither with the slightest provocation, but a small body that’ll ease into the tightest crevices where big bass live and wait for their meals.
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The Beatdown is a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and don’t overthink it. If you want to experience fast action and lots of bites, you need to let it do its thing on light line, usually 6- or 8-pound test.
It’s the perfect size…it’s durable, but it’s also still very soft, which means that it’s not as aggravating to put onto the jighead as some of the others. The Beatdown will pair nicely with a wide variety of heads.
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The Big Critter Craw is five inches of ultra realistic crawfish imitation with options only limited by your imagination. Fish in on the end of a Texas rig, a Carolina rig, or on the back of a big mop jig for a bulky package that’ll tempt the biggest bass in the lake.
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The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard-bearer for this category. It’ll hold a big hook but you can vary the weight to keep it slowly fluttering through the strike zone or plummeting into the depths where big bass lurk.
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The Curly Tail features a short, tightly-segmented body paired with a ribbon-style tail that flutters and waves with the slightest provocation, providing great swimming action. It’s fantastic on a downsized Texas rig or a shakey head, but don’t hesitate to Carolina rig it when fish are keyed on smaller, highly active baitfish.
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The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbaits or spinnerbaits. The curly tail generates a bass-calling, fluttering action as soon as it hits the water, and the Fat Albert Grub’s ribbed body offers an increased profile and texture bass love.
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The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tails create a bass-calling, fluttering action as soon as they hit the water, making them a great choice for a jig trailer, or as a trailer on a spinnerbait or buzzbait.
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Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of ways, including wacky style on a small hook, on a darter head, splitshot or on a shakey or finesse jig head. Its subtle action and natural undulations attract bass anywhere they swim.
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